When you are looking to hire new talent, your top resource is already available to you. Your staff can help you find top candidates in your industry by advocating for you as an employer. Employee advocacy can change the way people in your industry perceive you as an employer and brand. Ultimately, it impacts the quality of new hires you attract as well.
What is Employee Advocacy?
The short and sweet definition of employee advocacy is an employee’s actions to promote their company to others. Advocacy can include giving you increased brand awareness online and offline, offline being word of mouth or recommending the company’s products or services.
Advocates of you as an employer will typically represent the company’s best interests both internally and externally. They will truly identify with the organization’s mission. Employee advocates will also encourage others to become ambassadors of the brand. Overall, it will improve your image as an employer and help you acquire top talent in the industry.
Benefits of Employee Advocacy
Of course, it has been stated that employee advocacy will allow you to gain the attention of top talent in your respective industry. There are several other benefits as well.
How to Empower Your Staff to Be Advocates
Now that you know how your organization can benefit from employee advocacy, how do you create advocates for your company? Here are a few things you need to do to empower your employees to be advocates.
- Be clear about goals and expectations. When you are clear about expectations with your staff, it leaves less room for confusion. If they are interested in participating in your advocacy program, they need to know the end goal. Typically, these goals are to increase reach or visibility for your organization.
- Have reliable internal communications. Use internal communications to explain the multiple benefits of employee advocacy personally and for the organization as a whole. Having an internal system will allow you to control the flow of information and motivate your team.
- Clearly define policies and procedures. If your employees want to become brand advocates, chances are they are unsure of how to proceed. Define social media policies and content that should be shared and provide them with a guide on being a good advocate.
- Implement an employee advocacy platform. Creating a platform for your advocacy platform will allow you to draw more attention to it. It also gives you a chance to highlight current advocates, share information, and tie advocacy initiatives together with business goals.
- Measure the success of advocacy efforts. As always, it is important to be able to measure the success of any program you implement. Use artificial intelligence technology and other tech available to you to see how advocacy directly impacts business initiatives.
Creating a good employee experience starts with recruiting and onboarding. PrideStaff of Northern Virginia can help you find top candidates and get them on board with your company in no time. Contact us to see how we can assist your organization.